Thursday, March 11, 2010

March 11, 2010 - Fashion through a lens

Everyday I learn something new in fashion - it is an industry of intricacy, and creativity.  Encompassing skillful trades, and fresh ideas.  You could almost describe it as a living thing... constantly evolving into something new.  Through the generations, designers have aimed to provide wearable pieces of art, and share their vision in physical form. A fluctuating task, but a task worth accomplishing.  While fashion designers make waves on fabric, fashion photographers approach coincidental art through a lens - but surely it's not that simple.  We're entering an aptitude of collective senses, and a trade that has been around since the 1830s.

Fashion photography has altered its abilities in numerous ways - technology and standards were being overhauled... the need for stationary models and rigid forms became an afterthought.  The art of picture-taking challenged its handler to grow with its widespread public, embracing movement and outdoor backdrops.  "My portraits are more about me than they are about the people I photograph" ~ Richard Avedon.  This quote by Avedon is powerful - you hear the passion and personal responsibility to his craft.  
Looking at photography from a designer point of view causes one to reflect in exciting new ways... sharing your wearable expression is important, but also communicating the emotion and moment in time is equally as meaningful.  The fashion industry needs these creative minds to develop the trends and story lines through  its classic sound, "click."  I have always been fascinated with photography... the possibilities for magnificence are endless - our environment is vast, and are cities distinguished.  JNava fashion speaks a contagious language... the challenge is not the image, but the focus through the lens. How do you see us?

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All the best,



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